Atte Linna 12.10.2010
Ice-hockey was last played at the Helsinki Olympic Stadium 70 years ago. To celebrate this anniversary, Jokerit wanted to organise a unique and an unforgettable family event. A name, a logo and a visual look was needed.
We designed Talviklassikko – The Winter Classic in the spirit of vintage sport posters. We executed the concept with Ikon Graphics.