S-group’s ABC Deli is an urban dining chain, where popping in for a snack has been made quick and effortless.
The new concept was designed to freshly distinguish itself from the nationwide ABC-service stations. It was to have a modern and an energetic feel and a communication concept, which addresses the urban car users.
We designed a deliciously coloured
concept with an international atmosphere, communicating easy and effortless dining also in its ad copy texts.
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